Enter the mail campaign that you feel will make THE FINAL CUT in one of 10 award categories. The judges will be looking at results, creativity, innovation and execution in business to business and business to consumer categories, solo and/or continuous campaigns.

Lettermail / Courier

The premier mail service awards will be given for solo or continuous campaigns such as:

i. Billing and Transactional Mail
ii. CRM Programs
iii. Specialized Promotion Mailing
iv. Renewal Campaign
v. Other

Addressed Admail

Awards will be given for Direct Mail campaign used as an advertising medium that stands out from the clutter, building awareness, motivating trial and/or driving conversion in consumer market on a targeted and personalized basis.

i. Product or service acquisition
ii. Fundraising
iii. Dimensional Admail
iv. Product or service renewal
v. Other

Unaddressed Mail

Unaddressed Mail is a direct mail service that enables you to promote your products and services and communicates your message directly to geographically and demographically targeted prospects. Awards will be given for:

i. Single Offer
ii. Co-op campaign
iii. Other

top of page

International Campaign

Awards will be given in a solo or continuous campaign:

i. Business to Business
ii. Business to Consumer

Multi Media Campaign

A direct response campaign using mail as the primary communications vehicle supported by other media.

Catalogues

Innovative use of catalogues. Awards will be given in:

i. Business to Business
ii. Business to Consumer

Data Mining/Research

Award will be given for breakthrough technique(s) and successful application:

i. Business to Business
ii. Business to Consumer

top of page

Product Fulfillment Programs

Awards will be given in:

i. Business to Business
ii. Business to Consumer

Brand Reinforcement

For the best use of mail to reinforce the brand perception and attitudes amongst prospects and customers. Although this category is judged primarily on strategy and creativity, measurable evidence should be provided to illustrate that the program has favourably shifted awareness and attitudes towards the brand.

Most Creative Use of an Envelope

Eye-catching and creative use of an envelope used in a mail campaign. Awards will be given in:

i. Business to Business
ii. Business to Consumer